Apple plays tribute to Newton with a series of Adds

Newton was Apple’s first tablet, a PDA with handwriting recognition which still has plenty of hardcore fans but went down in history as one of Cupertino’s biggest flops. The new iPad video ad below recalls the TV advertising for the Newton, remaking the “What is Newton?” campaign for the modern age as “What is iPad?”

In both the iPad ad and the Apple Newton spot, a gruff voiced man runs down the features of the product while ordinary folk fondle the tech. And just as Apple now calls the iPad “magical”, the What Is Newton? ad declared it to be “magic”.