Earlier, there were some reports hovering around the web which said that Microsoft is looking for new ideas, and may soon introduce something new. This gave rise to theories on getting rid of Windows Phone 7.8, and providing new update to existing Windows Phone 8 OS users.
Windows Phone 8 OS devices have just hit the market, and doesn’t make a good note of providing an update at this time. However, seeing the pace at which Android OS is moving forward, there may be a case.
But the reports don’t seem valid in the eyes of a person who matter, i.e. Terry Myerson, the head of Windows Phone. He quotes as
We’re going to have more to say about 7.8 in the coming weeks.
I would expect both platforms to exist for quite some time, from a global point of view. Windows Phone 7.8 devices will span much lower price point than windows phone 8 devices, initially, and given the application compatibility across the platforms, it makes the ecosystem stronger to have more device and more price points.
We value every 7 and 7.8 customers we have; we’ll continue to work for them as well but it is true that Windows Phone 8 is our future platform
Android relishes on catering to every segment of the market, from low to high-end devices, unlike the iPhone which is to high-end market only, and remains out of reach for most of the customers.
Microsoft wants to cater to the low-end market with the help of Nokia, and other manufacturers. For instance, Nokia sells products in all the segments, and this low-end segment is critical to Nokia’s survival in emerging economies.