Samsung unveils Wave 723 with Bada OS

Following the success of the Wave phone, Samsung has announced the launch of its next member of the Bada family, the Samsung S7230E Wave 723. Samsung Wave 723 is a midrange touch screen phone and will be priced lower than its elder brother Samsung Wave.

The Samsung Wave 723 comes up with a 3.2? capacitive TFT touchscreen of WQVGA resolution (240 x 400 pixels) and is 11.8 mm thick. The handset is based on Bada OS (SDK 1.1) with auto UI scaling feature – Automatically downscales the UI of apps -and comes with a leather flip case by default to protect the screen.

The Samsung Wave 723 supports Wi-Fi Wireless-N and Bluetooth 3.0 connectivity, and sports a 5-megapixel camera with LED flash and dedicated camera button. The handset also has a 3.5mm audio jack, 90MB of storage (expandable through a microSD card slot) and a built-in GPS receiver. It will comes with a support quad-band 2G and dual-band 3G as well as 802.11n Wi-Fi and Bluetooth 3.0.

Courtesy of bada OS, the Samsung Wave 723 offers Samsung’s Social Hub feature that helps users stay organized while staying connected with friends and family. As part of this feature, users can for instance select 10 favorite friends to follow closely through a Buddies Now widget.

Launch date in the Indian market is yet to be announced however when launched will be priced around Rs. 10,000.

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