Sony Ericsson launches two of its high end mobile phones in India namely Vivaz and Xperia, priced at Rs 25,695 and Rs 35,795 resepctively. The prices of the Xperia X10 Mini, Xperia X10 Mini Pro and the Vivaz Pro, are all yet to be revealed, but they are supposed to be launched at more competitive prices.
Sony Ericsson Vivaz series is based on Symbian s60 5th edition and features two phones called vivaz and Vivaz pro. The difference between Vivaz and Vivaz pro is the presence os slinding qwerty keyboard to the later, Vivaz possesses 8MP camera module capable of HD Video recording whereas Vivaz Pro has 5MP Camera module. Vivaz pro is targeted more towards office users.
Sony Ericsson Xperia Series features Xperia X10, Xperia x10 mini and Xperia X10 Pro, the specifications of which you check by clicking on their names.
“The new portfolio will take communication entertainment to the next level. Beside the five devices that we have launched, we will launch devices in the low-end sub-Rs 5,000 handsets as well,” Sony Ericsson Corporate Vice- President and Head of Asia Pacific region Hirokazu Ishizuka said.
With the launch, Sony Ericsson plans to corner a considerable market share in the high-end mobile market segment which is currently dominated by Nokia, Blackberry and Apple, he added.
Besides, on the content side, Sony Ericsson has partnered with regional and local content and application providers such as MTV India, UTV, Shemaroo, Electronics Art, Indiagames and Disney among others to deliver entertainment content.
“The proliferation of social and digital media is changing the consumer experience with mobile phones. Social media will play an important role in how we engage with our consumers here in India.”
“We recognise the critical need to maintain consumer touch points and will leverage all digital and social media platforms to engage with consumers,” he added.
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March 2012 Issue