Videocon announced its luanch of dth service across pan India presence by offering a range of satellite products. After being launched in Punjab and in Various regions in Kerala, it is offering world’s first satellite LCD, satellite TV, satellite DVD as well as the satellite box (STB), which is seen as a next step in Direct to home (DTH) services.
With Abhishek Bachchan as the brand ambassador for Videocon d2h, who according to Khera makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment, Videocon d2h, which launched its operations in the 2nd Quarter of 2009 and will offer direct-to-home services in March-April.
Abhishek Bachchan will be featured across all Videocon d2h brand and product communication including advertisements on TV, Print, Outdoor, Radio and all BTL media like POS & collaterals. “I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of Direct-to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly; they do not need a set top box,” said Abhishek Bachchan.
Through its satellite LCD, DTH signals can be received in MPEG-4DVB S2 technology. Available in various sizes, the satellite LCD comes with a single remote both for LCD and DTH and facilitates you to watch a movie of your choice.
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March 2012 Issue